When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

With more than 20% of organizations deploying updates multiple times per day, according to my company's study, the complexity of test authoring has grown significantly. Test authoring is the process ...

Google's updated Performance Max guide provides retail marketers with new strategies. The guide encourages targeting major retail events, streamlining campaign structures, and acquiring high-value ...