What is the Google RankBrain algorithm update all about & how does it work? How does this machine learning Artificial Intelligence (AI) affect SEO? In my previous article on facts and myths of ...

It is not an exaggeration to state that Google RankBrain was a revolution in how search results are determined. In 1996 the idea of links as a ranking signal, revolutionized search with what would ...

Google’s Gary Illyes has provided a matter-of-fact explanation of how the RankBrain algorithm works. He also cleared up some theories and misconceptions about the algorithm that others have put out ...

As we all know, Google is constantly looking to provide more relevant results for its users -- hence, the regular algorithm updates that frequently frustrate webmasters and anyone else's SEO efforts.

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs.

Matt McGee live-blogged the SMX Advanced keynote with Google’s Gary Illyes, but I wanted to summarize the points made in that keynote that I felt were important, because there were many. We learned ...

One day the AIs are going to look back on us the same way we look at fossil skeletons on the plains of Africa. An upright ape living in dust with crude language and tools, all set for extinction. – ...