The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

A logo is not a graphic. It’s a rallying point. I treat it like a symbol people can believe in, not just recognize. That’s ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

Twitter's new ‘X’ logo may pose a legal issue for the tech company in the future, as online records reveal that Meta trademarked an ‘X’ logo years ago. A record from the U.S. Patent and Trademark ...