Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

MERIDEN, Conn. (AP) — Zumba's catchphrase, "Ditch the workout, join the party," is exactly what millions of people around the world are doing when they join a Zumba fitness class. Zumba is a ...