You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are ...

According to Statistics Canada, more than 50% of B.C. firms that have fewer than five employees close their doors within three years. To avoid becoming part of this statistic, it's imperative for you ...

A highly engaged, opinionated customer base might be every brand’s dream. But it can also be a “double-edged sword” when it comes to managing market research, admits Martha Jensen, brand lead at ...