Capital Ideas members were asked how they market to a specific customer without alienating others. Here’s what members of our community of business owners helping business owners had to say: “The most ...

Do you ever want to pull your hair out when you start to think about marketing your business? If you’re nodding, you’re not alone. There are endless ways to market your business, which can be super ...

When I first launched my business, I didn't have a marketing budget. But what I did have was creativity, time and a sense of urgency to get my name out there. You don't need thousands of dollars to ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...