In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and the emerging interface between paid media data and ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Some of the world’s biggest clothing retailers are offsetting surging costs for raw materials by squeezing their suppliers in Bangladesh, the world’s second-largest exporter of clothes, a new study by ...