Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

Maria Tash has launched virtual try-on software that lets shoppers plot out their piercing schemes before they even step foot in her store. The jeweler’s Tash Studio software has been in development ...

video: University of Missouri research shows consumers’ concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. view more While more ...

Following the COVID-19 pandemic, retailers in the fashion, apparel and beauty industry implemented innovative virtual try-on programs to allow consumers to more easily view and select products ...