There's a group of users on TikTok who call themselves the "Niche Community" (or "NicheTok") because their taste in memes is supposedly more "niche" than any other group. The community has fostered ...

At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are ...

There's no doubt that attracting your target market is essential to the success of your business. But what if you're not sure how to go about finding and targeting those specific individuals? In this ...

Fall is school choice season for families looking to get into limited-admission magnet or choice public schools and private schools for next year. Tens of millions of families nationwide have looked ...

The starting point of a niche strategy is determining your niche. For simplicity, I would suggest that a niche must meet five criteria: It must be specifically defined, represent something you are ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...

The banking industry is undergoing a material shift in how businesses and consumers bank with an explosion of new alternative offerings. One of the most interesting phenomena that is developing as ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Niche is the latest company to help families predict what they might pay. If only colleges would do more. By Ron Lieber It is the scourge of college shoppers everywhere: In so many instances, you have ...