Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...