PORTLAND, Ore.--(BUSINESS WIRE)--Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data ...

Seamless, Real-Time Data Flow From Capillary’s Loyalty Platform to Adobe Experience Platform Unlocks Personalization & Engagement at Scale By Megan Fiorendino December 11, 2025 Capillary Technologies, ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A customer data platform (CDP) is the ultimate wingman for businesses looking to improve ...

A CDP can be a game changer for brands looking to realize the potential of their data and elevate the customer experience. Customer experience leaders now have more data available to them than ever ...

Simon Data Inc., a startup with a platform that combines the features of an analytics tool and marketing automation software, has secured $54 million in new funding. The capital was raised through a ...

The customer data platform market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting to take shape. Going into 2022, we’re going to see a lot of B2B marketers ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

As a digital experience executive, I have seen firsthand the critical role of customer data platforms (CDPs) in driving business growth. Simply put, a CDP is a software solution that allows businesses ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more New York-based Simon Data, a customer data ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...