ORLANDO, Fla. – The popular Latin dance-based exercise program, Zumba, didn't just add a great alternative to the fitness industry, but is also re-energizing the music industry. Zumba, is creating new ...

Alberto Perlman, the CEO of Zumba Fitness, will join co-founder and CCO Beto Perez to tell the story of Zumba and its success at the 2013 Billboard Latin Music Conference. Billboard.biz caught up… By ...

Zumba is to the 21st Century what the Macarena was to the ’90s — except it brings even more and more people to Latin music. And it does it through emotion. That’s what Zumba Fitness’ founders told ...

ORLANDO, Fla. - Zumba instructors worldwide are not only using a Latin-heavy song lineup in their classes but also creating fans for artists such as Don Omar, Daddy Yankee and Pitbull. Omar's Zumba ...

"I've always been into fitness, and music is a big part of exercising for me, and I feel like STRONG by Zumba was a great way — with my edge, my music style — to put it together," Timbaland… By ...

The popular Latin music-inspired fitness program has moved into strength training and step aerobics, and has even added some kickbox and bootcamp moves with the newer class formats. What started with ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

If it wasn’t for the movie “Grease,” a dot-com failure, a mother’s advice, nearly running out of money, a key change in a business model and a boost by the celebrity Pitbull and his pals, one of the ...

Zumba has become a global phenomenon since it launched in 2001, so much so that there are now only ten countries in the world where you can't take a class. Now the creators of the Latin-inspired dance ...

NEW YORK --Hit-making producer Timbaland is used to people dancing to his beats at nightclubs, and now fans will get a chance to move to music he specifically designed for working out through a new ...

*Timbaland is bringing his music hustle to the fitness industry. The super producer behind hits for Justin Timberlake and Jay Z has partnered will create music specifically designed for its ...

He is crafting songs for STRONG by Zumba, a non-dance-inspired workout that focuses on high-intensity interval training, bodyweight exercises and strength training paired with music to match every ...