Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

Microsoft unveils agentic Copilot Cowork, a Microsoft 365 feature using Claude technology to execute workplace tasks and automate workflows.

Here are 12 AI prompt templates professionals can use to write, plan, debug, analyze data, and get more useful output from AI tools.

An AI agent reads its own source code, forms a hypothesis for improvement (such as changing a learning rate or an architecture depth), modifies the code, runs the experiment, and evaluates the results ...