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4:36
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Marketing91
What is Perceptual Mapping? Meaning, Benefits, Limitations, Examples & How to build a Perceptual Map
View all our courses and get certified on https://academy.marketing91.com What is Perceptual Mapping? Perceptual mapping or Market mapping is a method that uses diagrams and is employed by asset marketers. It tries to display what consumers or potential consumers perceive. Brand positioning is impacted by what a consumer sees and not by what ...
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